Together

Rostelecom/2017

Problem

To change the perception of «Rostelecom» in B2B sphere demonstrating that the company is not just voice traffic and data transmission provider

Solution

We defined the crucial role of the brand – the opportunity to achieve more together with «Rostelecom». TOGETHER is the main word, the key concept, the supreme value. It became the essential graphic element of the whole communication.

The final universal visual construction worked out effectively in layout draws, souvenir products and promo.

Trophies

«Strategy for the brand and
corporate branding B2O»/Bronze/2018
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