Interactive
TV 2.0

Rostelecom/2016

Problem

To develop an advertising campaign to promote a brand-new product: Interactive TV 2.0 in the form of a console

Solution

We analyzed the product’s key features that are compatibility with any Wi-Fi provider and portability that allows taking the console to a country house or a new apartment. It spurred us to show well-known and beloved characters accompanying customers on their way to the country.

The campaign included TV, radio, Digital and OOH throughout Russia.

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